[Ultimate Guide] Zvese Nezve Kumisikidza Digital Billboard
Chii chinonzi Digital Billboard Advertising?
Musiyano Pakati Yechinyakare Billboards uye Digital Billboards
Ndezvipi Zvakanakira Kushandisa Digital Billboards?
Nzvimbo Dzakakodzera Kumisikidza Digital Billboards
Marii Inodhura Kuisa Digital Billboard?
Zvinhu Zvokufunga nezvazvo Paunenge uchiisa Digital Billboard
Pazasi Line
Kushambadza kwedhijitari kwave kujaira kushambadzira kune angangoita ese maindasitiri nemabhizinesi.Wanga uchiziva here kuti vashambadziri vekuUS vakashandisa zvakawanda pakushambadzira kwedhijitari muna 2020 ne15% kunyangwe denda iri?Imwe yedzakajairika nzira dzekushambadzira kwedhijitari ibhodhi redhijitari.Adigital billboardmudziyo wemagetsi wekunze wekushambadzira unoratidza meseji ine simba.Mabhodhi edhijitari anowanzo kuwanikwa mumigwagwa mikuru, migwagwa ine vanhu vakawanda uye munzvimbo dzine migwagwa ine vanhu vakawanda kuti vabate vatyairi, vanofamba netsoka kana vafambi.
Munzvimbo dzakasiyana dzepasi, seAsia, zvikwangwani zvedhijitari zvakapedzisira zvapfuura zvechinyakare zvekunze zvepanze.MuUS, fungidziro dzinoratidza kuti kushambadzira kwedhijitari kwekunze kuchave hafu yemari yakazara yekushambadzira kwekunze muna 2021.
Zviteshi zvemadhijitari zvakaita semasmartphone nemakomputa zviri kuwanda mazuvano, uye vanhu vari kutendeudzira pfungwa dzavo kunyika chaiyo uye kuita zvikwangwani.Chii chinonzi mabhodhi edhijitari, uye ibasa rei ravanoita mukushambadza?Tsvaga zvimwe pazasi.
Chii chinonzi Digital Billboard Advertising?
Sezvineiwo, digital out-of-home billboard advertising inoitwa kuburikidza nehombeLED billboard kuratidza.Aya mabhodhi edhijitari anogona kuiswa munzvimbo dzepakati petsoka dzakakwirira, migwagwa mikuru, kana kupi zvako kunodiwa.Digital billboard advertising inzira inoshanduka uye inogoneka yekushambadzira.Dhijitari billboard inogona kuchinjwa mukati memasekondi kana zvichidikanwa, nekuda kwegore-based content management systems (CMS).
Digital billboard marketing inoonekwa seine pundutso mukufamba kwenguva.Kazhinji, inodhura zvakanyanya kupfuura zvechinyakare bhiriboard advertising.Nekudaro, ine ROI yepamusoro pane yakajairika nzira.
Musiyano Pakati Yechinyakare Billboards uye Digital Billboards
Nekubata musiyano pakati pedhijitari kanaLED mabhodhiuye mabhodhi echinyakare kana akamira, bhizinesi rinogona kuona kuti ndeipi nzira yekushambadzira inokodzera zvido zvaro.Nekukurumidza kufambira mberi kwetekinoroji kuseri kwezvikwangwani zvekushambadzira, vangango shambadza vane sarudzo yakaoma pamberi pavo.
Ndechipi chiri nani pakati pemabhodhi edhijitari nemabhodhi echinyakare?Chokwadi, sarudzo dzese dziri mbiri dzine zvakakosha.Sarudzo inowira kune vangangove vatengi vekambani, bhodhi rekuisa, uye bhajeti rekushambadzira rekambani.Nezvinhu zvakadaro, bhodhi rechivanhu rinogona kuratidza kushanda zvakanyanya kupfuura bhodhi redhijitari, kana zvinopesana.
Pazasi pane dhijitari bhodhi vs yechinyakare bhodhi kuenzanisa-zvichibva pane akasiyana maficha-kukubatsira iwe kuona yakanakisa sarudzo yebhizinesi rako.
1. Zviri mukati
Bhabhodhi redhijitari rinokwanisa kuratidza mhando inofamba yezvirimo, nepo bhodhi rekare richiratidza mufananidzo wakadhindwa chete.
2.Kuonekwa
Chikwangwani chedhijitari hachitangi kusvuura kana kuoneka sechakasviba.Inotaridzika yakajeka, yakanaka, uye yakanaka kunyangwe husiku.Nekune rumwe rutivi, zvikwangwani zvechinyakare zvishoma nezvishoma zvinotaridzika zvakasviba uye kupera mushure mekushandisa nguva nenguva kunze kwekunge posita ichitsiviwa nguva nenguva.
3. Svika
Mune bhodhi redhijitari, unogovana nguva yescreen nevamwe vashambadziri vemhando vakati wandei.Nekudaro, mune yechinyakare bhodhi bhodhi, ndeye yakasarudzika.Shambadziro yako ndiyo yega inoonekwa pabhodhi reimwe nguva.
4. Kuchinja Mharidzo
Dhijitari bhodhi rebhodhi rinogona kuchinja pakati pemameseji akawanda, zvichikutendera kuti uchinjane pakati pezvishambadzo zvakasiyana.Nekune rimwe divi, bhodhi rechinyakare harichinjike pasina kuunza mari yekuwedzera kana chinyorwa chadhindwa.
5. Kuronga
Dhijitari ye LED bhodhi inobvumidza iwe kuronga uye kushambadza panguva dzepamusoro uye kwenguva shoma, nepo iwe usingakwanise kuita kuronga mune yechinyakare bhodhi.
6. Mutengo
Bhabhibhodhi redhijitari rinowanzodhura kupfuura bhodhi rekare.Bhero rechinyakare rinogona kunge rakachipa, asi rinouya nemari yekuwedzera senge mari yekuisa nekugadzirisa.
Kazhinji, marudzi ese ezvikwangwani ane zvaakanakira.Tora nguva yekusarudza kuti ndeipi yakanakira bhizinesi rako zvaunoda.
Ndezvipi Zvakanakira Kushandisa Digital Billboards?
Iko Kuchengetedza Mutengo
Haufanire kubhadhara chero mari yekudhinda kana yebasa paunenge uchiisa adigital LED bhodhi, zvichikubatsira kuchengetedza pamitengo yekugadzira.
Inovandudza Mutengi Zvakaitika
Mutengi ruzivo chinhu chakakosha chekushambadzira.Parizvino, mabhureki nemabhizinesi ari kuvimba zvakanyanya nedhijitari nzira yekupa vatengi zviitiko zvitsva.Kuti uve nechokwadi chechiitiko chinokwezva chevatengi, vashambadziri vanosarudza kupa ruzivo zvine simba, semuenzaniso, kuburikidza nemabhodhi edhijitari.Idhibhodhi yedhijitari inopindirana zvakanyanya uye inopa vatengi ruzivo rwakasiyana rwekuona uye kubata.
Shorter Lead Time
Shambadziro yemhando yako inotumirwa kune bhodhi skrini nemagetsi, izvo zvinogona kuitika mumaawa mashoma.Haufanire kutumira posita mavhiki kana mazuva shambadzo yako isati yakwira.
Unogona Kusimudzira Inopfuura Mharidzo Imwe
Kana iwe uine zvitoro zvakasiyana kana zvigadzirwa zvekusimudzira, unogona kutumira akasiyana shanduro yako nekero uye ruzivo pane imwe neimwe.Unogona kushandisa nguva yako kuratidza zvinopfuura imwe ad.
Inobvumira Kugadzira
Kusiyana nemabhodhi echinyakare, bhodhi redhijitari rinokutendera kuti ushandise kusika nehungwaru.Iwe wakavhurika kugadzira zviitiko zvitsva zvinopindirana zvinoita kuti iwe umire kunze kwemakwikwi ako.Saka nekudaro, kusika uku kunobvumira mukana wekukwikwidza.
Kuwedzera Kuonekwa
Nekuwedzera kwemhando mumusika wazvino, pane kudiwa kwemabhizinesi kuchinjika kune inodiwa vatengi base.Chikwangwani chedhijitari chinowedzera kuoneka kwerudzi rwako, chichiturikira kune mamwe madhiri.
Inovandudza Kuziva Kwemhando
Paunenge uchitsvaga kuvaka brand yako uye kuwedzera ruzivo rwemhando, bhodhi redhijitari ndiyo nzira yekuenda nayo.Digital mabhodhi anobvumira kugadziridzwa kweaudiovisual kutaurirana, izvo zvinowedzera kusimbisa brand yako mumaziso uye munzeve dzevateereri vako.
Inowedzera Kudzoka pa Investment
A digital LED bhodhikazhinji inoyevedza kupfuura bhodhi rezviziviso.Inoshandisa audiovisual kutaurirana kupfuudza meseji.Saka nekudaro, inokwezva vatengi vakawanda uye inotungamira.Pakupedzisira, mamwe anotungamira anoshandura kune yakawedzera kutendeuka uye yakakwira ROI.
Nzvimbo Dzakakodzera Kumisikidza Digital Billboards
Dhijitari bhodhi bhodhi inogona kuve mari yakakura kana ikaiswa munzvimbo chaiyo.Chinhu chakakosha pakuona nzvimbo yakanakisa kuziva vateereri vako.Chengetedza vateereri vako mundangariro pese paunoisa yako yedhijitari bhodhi.Pazasi pane nzvimbo shoma dzaunogona kuisa yako yedhijitari bhodhi kuti uwedzere kuoneka uye kubatanidzwa:
1. Migwagwa yemahara/ ichangobuda mumugwagwa mukuru.Kuisa kumusoro adigital LED bhodhimunzvimbo yakadai inokupa iwe kuwana kune dzakasiyana siyana dzevatengi.Munhu wese anotyaira ane zvaanoda zvakasiyana.Iwe unonyanya kuzadzisa chinodiwa chikuru chehuwandu hwevanhu vanotyaira mumigwagwa.
2. Pedyo nezviteshi zvechitima uye zviteshi zvemabhazi.Kana chigadzirwa chako chine kukwezva kwevakawanda uye chisina kunyatso kurongerwa kune yakatarwa huwandu hwevanhu, zvifambiso zvevoruzhinji zvinofanirwa kunge zviri sarudzo yako yakanaka.
3. Pedyo nemahotera uye nzvimbo dzekutengesa.Nzvimbo dzevashanyi uye dzekutengesa, kunyanya idzo dziri munzvimbo dzedhorobha, inzvimbo dzekutanga dzemabhodhi edhijitari.
4. Pedyo nezvikoro kana zvivako zvehofisi.Kana mhando yako yakanangana nevadzidzi vadiki kana vashandi vemuhofisi, saka kuisa bhodhi padyo nemasangano avo isarudzo yakanaka.
Chaizvoizvo, iwe unoda kuisa adigital LED bhodhiuko kune traffic yakakura yetsoka.Kana vanhu vakawanda vachiwana mukana wekuona kubhodhi rezvikwangwani, ndiko kuwedzera mikana yekuwedzera kuonekwa.
Marii Inodhura Kuisa Digital Billboard?
Bhobhobhodhi redhijitari rekunze rinowanzoita mari inosvika $280,000.Nekudaro, izvi zvinoenderana nenzvimbo, saizi, kujeka / kunaka kweiyo skrini tekinoroji, uye nguva yekuratidzira.
Kana uchida kushambadza padigital LED bhodhi, tarisira kubhadhara pakati pe $1,200 kusvika $15,000 pamwedzi.Mutengo uchaenderana nenzvimbo yedhijitari bhodhi.Nechemumoyo, iyo Return on Investment (ROI) yakakwira kana uchishandisa mabhodhi edhijitari pane echinyakare mabhodhi.
Zvinoenderana neKunze kweKumba Kushambadzira Association yeAmerica(OOHAA), kushambadzira-kunze-kusanganisira mabhodhi edhijitari-kunogona kubatsira mabhizinesi kuona 497% ROI maererano nemari.
Zvinhu Zvokufunga nezvazvo Paunenge uchiisa Digital Billboard
1. Kuonekwa kwebhiribhodhi
Kana wakoLED bhodhiine kuoneka kushoma, ichava nemhedzisiro inorema pakuti ichagadzira inotungamira here kana kuti kwete.Sarudza nzvimbo isina kukanganisa kunoonekwa uye ona kuti bhodhi redhijitari rakatarisa kumberi.Chinonyanya kukosha, iva nechokwadi chokuti bhodhi rinoiswa panzvimbo inoverengwa.
2. Traffic kuverenga kwenzvimbo
Tsvagurudza uye tsvaga maprofayiri emunzvimbo.Iwe unogona ipapo kushandisa iyo traffic data kuziva kune inorema tsoka kana mota traffic uye nekuwedzera nzvimbo yedhijitari bhodhi yekushambadzira.
3. Funga nezvehuwandu hwevateereri vako
Chinhu chakakosha chekushambadzira kunzwisisa vateereri vako.Zvakakosha kuti utaure shoko chairo kuvanhu chaivo.Kana uchinge wanyatsonzwisisa huwandu hwevateereri vako senge murume kana mukadzi, zera, dzidzo, mamiriro ewanano, kana avhareji mari, unogona kufunga nezvenzvimbo inoenderana navo.
4.Kuva pedyo nenzvimbo yako yebhizimisi
Kusarudza nzvimbo yenzvimbo yekushambadzira isarudzo ine musoro kana iwe uchida kukwezva vatengi kunzvimbo yako yebhizinesi.Kana bhizinesi rako richivimba nevatengi vemunharaunda, kuisa bhodhi redhijitari mamaira makumi mashanu kubva kure hazvingaite.
Pazasi Line
Digital billboardkushambadza inzira yechimanjemanje kune yakajairwa mabhiribhodhi advertising.Iyo inzira yakanaka yekusvika kune vakawanda vateereri munguva pfupi pfupi inobvira.Kufanana nechero imwe nzira yekushambadzira, zvakakosha kutora nguva yako uye tsvagurudza yese mativi anoenderana nedhijitari bhodhi bhodhi kushambadzira.Pakupedzisira, mabhizinesi mazhinji ari kusarudzira mabhodhi edhijitari nekuda kwekushanduka kwawo, nyore, uye kuwedzera ROI.
Nguva yekutumira: Feb-21-2022